Professional Experience

Moveworks

Creative Lead, Marketing / 2019 - Present

• Brand Development: Led the company rebrand from stealth and drove the brand refresh in support of a high profile product launch into new business verticals.

• Creative Strategy: Spearheaded innovative content development for high profile product launches and marketing campaigns across social, digital, events, partnerships, and earned media.

• Series C Funding Deck + Announcement: Led the design and visual storytelling of our investor pitch deck in partnership with senior leadership within a compressed timeline, securing $200M funding at a $2.1B valuation.

• Leadership: Built out the design team from the ground up as we scaled and expanded into new product domains, developing a new motion graphics workflow.

• Scalable Process: Instituted the first marketing prioritization process, established the design intake process, and drove adoption of new tools for increased efficiency.

MZ (Formerly Machine Zone)

Associate Art Director, Marketing  /  2017 - 2019

• Leadership: Manage and mentor the marketing art team of 17 designers with skill sets spanning across visual design, video, photography, and illustration.

• Brand Management: Champion brand consistency across all channels within MZ’s portfolio of games and mobile ad-buying agency, Cognant. Cognant clients include: Airbnb, Yahoo, DoorDash, DraftKings, and more.

• Creative Direction: Oversee visual development and execution of owned and paid marketing channels including: digital media, email, brand, social, web, and app store optimization (ASO).

• Mobile Acquisition: Create and iterate innovative assets via data analysis and market input to scale top-5 grossing mobile apps across multiple paid channels. KPIs measured include: click-thru (CTR), conversion (CVR), and lifetime value (LTV)

• Cross-Functional Alignment: Clearly and persuasively communicate design rationale to key stakeholders of multiple teams such as product, brand and business development.